Once the images and videos are styled, you can turn your attention to the caption. The same applies for text overlay: commit to one or two different fonts and styles that best represent your brand aesthetic. If you apply filters, make sure you use a single or set of filters to remain consistent. When you are in the Post Builder for a single image, carousel, or story post, the editing options will appear when you click the image.
Later offers editing options to help you create a seamless visual experience. When you weave your brand through every piece of a post you’ll attract new followers and engage your current audience. While focusing on the overall look of your grid is important, so are the individual post details.
To create your perfect brand aesthetic, it’s crucial to think big and small.
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